Vice Versa® adds a golden key to support Dubai Tourism.

٠٨ October ٢٠١٠

Dubai – 20th March 2009: On 15th March 2009, Vice Versa®, the reward card for Visitors to cosmopolitan cities, was proud to unveil and hand-over its contribution of yet another initiative supporting Dubai tourism – the sponsorship of a trip and admission to the world congress UICH, the prominent international concierge association ‘Les Clefs d’Or’, taking place in China later this month.

Supporting the Dubai tourism makes perfectly sense for Vice Versa;  The Vice Versa card is designed and offered exclusively to visitors, providing the cardholder instant Cash-rewards up to 25% at more than 325 branded outlets like Hugo Boss, Tommy Hilfigger, Calvin Klein and many more, all over Dubai. The Vice Versa card is an added value for the visitors, giving yet another good reason for choosing Dubai as the travel destination and while in Dubai, making some great shopping, good deals and more to bring back home!

Kira Milan, Managing Director of Vice Versa International, the loyalty solutions company behind the Vice Versa card, said during the announcement:  We are proud to be able to give one more ‘golden key member’ the opportunity to explore international service standards and exchange knowledge with their international pears, to support Dubai tourism when it comes to excellence in Service provided to visitors of Dubai.
The Vice Versa smart chip reward card is presented in a ‘welcome package’ including a free Premium Guide, a City map, store locator mall maps of all the major malls, as well the wide list of the ever expanding  network of selected Partner outlets offering the Visitors the special benefits of Cash-rewards for spending their holiday money with them. The Vice Versa welcome package has proven to be a helpful tool for concierge, tour operators and the likes when visitors are seeking their advice on where to go and what to do in Dubai.

Randy Santos, Vice President of ‘Les Clefs d’Or’ in Dubai and spokes person on behalf of Dubai Tourism and Commerce Marketing (DTCM) at the event said: ‘It is appreciated when companies like Vice Versa have an interest in the tourism segment and acknowledge our work and support what we do. We have always been keen on offering the Vice Versa card to our guests as it is our job to provide the best recommendations and advice, and when we can recommend a product that so directly benefit the visitor, we benefit too!

Mr. Laksa, the lucky Les Clefs d’Or member to go on the Vice Versa sponsored trip to China added: ‘When I give recommendations to my guests I have found that women in particular are keen on the Vice Versa card. They often like to go to the spa and then go shopping. When they realize the fact that  simply by presenting the Vice Versa card they get 20% back on their spa bill as Card-Cash that can be  spend immediately on more shopping, they are very excited. I will be bringing the Vice Versa Welcome Packages to China to share the experience with my colleagues, as I believe it is still truly unique for a destination like Dubai to offer such a reward card for Visitors.’

About Les Clefs d’Or:

Officially registered as UICH (Union Internationale des Concierge d’Hotels) Les Clefs d’Or is an international network of more than 3000 concierge, representing 40 section from more than 50 countries. The Organization is non-political, non-religious and not a trade union of any sort but based on friendship between members to assist international travelers and tourists. The association saw its light of day in October 1929.

About Vice Versa®

The Vice Versa card was first launched in Dubai in May 2007 and has experienced high popularity from Visitors by is unique concept of instant rewards and redemption also express by its tag line: ‘spend money – make money’ as rewards are given as Card-Cash® converted into $ and local currency. Vice Versa has more than 150 distribution points in Dubai and 325 partner outlets offering visitors fixed rewards on spend. The Vice Versa card is Dubai’s only reward card for visitors. It is shortly put available to other destinations as a Franchise concept, build on its success and experience in Dubai. Vice Versa International FZ-LLC, is the management company of the Vice Versa card and international head quarters. Learn more about Vice Versa on: