According to the World Tourism Organization (WTO), the travel and tourism sector has more than doubled the number of travellers in the last two decades. In 2007 World Wide Tourism generated 625 billion Euro or 30% of the worlds export of services. In 2008 the total number of international arrivals increased by 2% to a new record exceeding 920 million international tourist arrivals world wide. The figure is expected to be 1.6 billion in 2010.

The Vice Versa® franchise business opportunity gives you access to one of the largest and fastest growing industries in the world.

Vice Versa has been designed specifically for premium tourists and business travellers, providing them instant
Card-Cash® rewards on their cross-category spend at Vice Versa destinations.


We have designed the Vice Versa card to be the most simple, attractive and preferred card programme tailored to the needs of the premium visitors around the world. Vice Versa intends to become an international brand, represented, trusted and accepted by high quality partners in major cities around the world. Vice Versa is set to become the first multi city card that makes sure the visitor always feels at home.

The Franchise

The Vice Versa franchise provides you with an end-to-end business platform all the way from infrastructure and products to corporate guidance and identity as well as recommendations and benchmarking based on experience.

Want to know more?

For more information please view our flash presentation.

To proceed with the application process please fill out the contact form.