Vice Versa® turns on the heat at Dubai Summer Surprises 2008

09 October 2008

Dubai, 15th June 2008: Vice Versa International, the management company behind the instant cash-reward card for visitors to Dubai, will be adding some more heat to this year’s Dubai Summer Surprises 2008 when visitors to the Dubai, this summer, have a chance to win extra spending money with their Vice Versa card.

o celebrate this year’s Dubai Summer Surprises (DSS) 2008, Vice Versa will be issuing a specially branded DSS card to promote the event. Every week, one lucky winner will find up to AED 3000 in Card-Cash™ hidden on their Vice Versa card to spend instantly at the special summer event. Cardholders can enjoy up to 20% of their purchase value back on their Vice Versa card when they shop, dine or enjoy entertainment and leisure activities at more than 275 premium outlets within the city.

Vice Versa has a special surprise of it’s own for this DSS as well! A special DSS mini guide has been published that will form a part of the Vice Versa welcome package distributed to the visitors of DSS and customers of Dubai’s most prominent destination management companies like Arabian Adventures and Marhaba. The mini booklet will include information about the summer activities and the special summer promotions that cardholders have in store at DSS. The Vice Versa card is packaged along with The Premium Guide to Dubai that includes essential city information - from maps and tourist spots to a full listing of all premium partner outlets like Tommy Hilfiger, Kenneth Cole, Hugo Boss, GF Ferre and many more.

Kira Milan, founder and Managing Director of Vice Versa International says “We had a chance to be a part of DSS in 2007 and we are proud to be a part of this year’s DSS as well to help visitors get the most out of their visit to Dubai. The chip promotion that we ran last year was widely popular among the visitors that used the card due to its instantaneous rewards. Besides giving visitors the chance to win extra holiday money, we have introduced a new and exciting promotion where the representative who hands out the winner card will also win the same reward amount once the card is used. So this year, we have rewards and surprises for everyone!”

Visitors to Dubai can enjoy the benefits of the Vice Versa card by picking up a complimentary Vice Versa welcome package, including the DSS Vice Versa Silver card, with the DSS mini booklet from key locations at the major shopping malls in the city. The mini guide will also be a part of the official DSS ‘goodie bags’ handed out at the airport. The Vice Versa cards are also distributed to visitors through tour operators as well as five and four-star hotels. Prior to arriving in Dubai, visitors can request for their welcome packs online on Visitors, already in Dubai, can request for complimentary welcome pack delivered to their hotel - free of charge - by calling the customer service hotline number on 04 3642999.

The Vice Versa card in the welcome package is valid for one month, making it the ideal accompaniment for tourists visiting Dubai. Frequent travelers to Dubai have the opportunity to upgrade their card to the Vice Versa Gold card, valid for 2 years, by logging onto

“Everyone is a winner with the Vice Versa card! Even if visitors do not get the winning card of 3000 AED, they will still be instantly rewarded with up to 20% of their purchase by simply presenting their Vice Versa card when they shop, dine or just enjoys the sights of Dubai. With the freedom to redeem their Card-Cash on anything from more than 275 partner outlets, they will be able to make money while they spend money.” concludes Kira Milan.