Privacy & Legal

Privacy and data protection

In order to activate a Vice Versa Silver card, you will be required provide your date of birth and mobile phone number. Both numbers are required solely as a means of tracing your card and its transaction details should your card be damaged, lost or stolen. Vice Versa will NEVER share your security numbers with third parties, we require them as a security reference only. It is important to provide the correct numbers as you will need them again if you wish to stop your card or save and transfer your Card-Cash balance when you leave Dubai.

When you register for a Vice Versa Gold card you are opting to become part of our loyalty programme, and in doing so you are agreeing to provide us with more information about yourself on a registration form or other communication with us. When you use your Silver or Gold card or give details to be rewarded with or redeem Card-Cash, the participating company in question will record the details of the transaction on which Card-Cash is earned or redeemed. Any of this information may be used by, and shared between us and participating companies where necessary to operate the Vice Versa programme (for example, so that you can redeem your Card-Cash or to help us prevent abuse of the programme). Information regarding the specific goods or services you buy from a particular participating company will not be passed to us or any other participating company except where required to operate the Vice Versa programme. Any information (including your name and address) that does not relate to specific goods or services that you buy (for example, the amount of Card-Cash you earn every visit) may be used by us to analyse where and how you use your Vice Versa card. We may also use that information, and share it with participating companies so they can use it to select and send you offers or information (which may include Card-Cash offers) which we or they believe are likely to interest you.

Legal disclaimer

This website is made available for use in connection with the Vice Versa programme. You may as part of your use copy electronically and print portions of the website but you should not use such access or content to generate income of any kind. Any other use of materials on this website (including without limitation reproduction for a purpose other than that noted above and any modification, distribution or republication) without our prior written permission is prohibited. In particular, you may not use any data or information made available on or by this website in connection with any business or commercial undertaking (whether or not for profit).

The intellectual property in all design, text, graphics and other material and the selection or arrangement of such material in this website is owned by us and/or our respective licensors. We do not make any representations, warranties or terms of any kind in respect of this website or its contents (including, without limitation, any views or comment made) other than those required by law. All information and/or data included in and/or on this website is made available for guidance only. Your use of such information and/or data is therefore entirely at your own risk. We expressly exclude, to the fullest extent permitted by law, all liability of Vice Versa International FZ-LLC, its directors, employees or other representatives, howsoever arising, for any loss suffered as a result of your use of this website. This website may include links to websites and/or services owned and/or operated by participating companies and/or third parties. These are provided for your convenience and we are not responsible for and do not give any warranties or make any representations regarding any such websites and/or services and are not responsible for or liable in relation to the content or your use of such websites (other than to the extent required by law). Due to the nature of the Internet, we do not promise full and error free operation of this website at all times.