Company Profile

Vice Versa International FZ-LLC (2005) is the Headquarters of the Vice Versa programme.. The Company manages and supports its market representatives (Franchisees) and all aspects of the Vice Versa programme across ‘Vice Versa Destinations’ worldwide.

The Premier launch of the Vice Versa card took place in Dubai, United Arab Emirates, in May 2007 at the Arabian Travel Market exhibition, representing 250 Premium Partners offering rewards of up to 25% of the purchase price. The Programme has since expanded to include an ever expanding network of mid to high end Partner brands and services in Dubai as well as internationally, via a Franchise structure.

Vice Versa International has further created the domestic coalition programme concept 'Code' (see for the UAE) and launched several corporate cards and white label programmes.