About us

Vice Versa® helps its partners and travellers through the economic slowdown, driving record sales

Card-Cash® has never been in more demand as Vice Versa ends 2008 with a record-breaking quarter and starts 2009 with new records Press release: Dubai, 16 March 2009 Vice Versa International FZ-LLC, the management company of the Vice Versa Cash-reward card for travellers and the leading solution provider of smart card loyalty programmes, continues to […]

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Drive Spend and build loyalty in one go, all in a soft economy

Act smart - and both business and customers will strive, even in the long run
Press release: Dubai, 17 December 2008 Vice Versa International FZ-LLC, the management company of the Vice Versa® Reward Card for visitors and a leading solution provider of smart card loyalty programmes, is defying the economic downturn, as consumer demand for instant […]

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Company Introduction

Built by consumers for consumers Vice Versa International was created in 2005 by the Milan family, based upon Kira Milan’s desire to create loyalty and incentive solutions that could connect enterprises and individuals more effectively based on the assumption that if it works for the consumer it will work for enterprises. To fulfill the […]

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Vice Versa® turns on the heat at Dubai Summer Surprises 2008

Dubai, 15th June 2008: Vice Versa International, the management company behind the instant cash-reward card for visitors to Dubai, will be adding some more heat to this year’s Dubai Summer Surprises 2008 when visitors to the Dubai, this summer, have a chance to win extra spending money with their Vice Versa card.

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A strong first year for Vice Versa®

DUBAI, 4th May 2008: Vice Versa International FZ-LLC, the management company behind the innovative smart Card-CashTM reward programme for visitors to cosmopolitan cities, celebrates a year of business expansion and success in Dubai, and is participating at this year’s Arabian Travel Market 2008.

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