We offer a limited amount of pages to advertisers in the The Premium Guide to Dubai, a key component in the Vice Versa Silver welcome pack.
Target audience
The Premium Guide to Dubai will be placed in the hands of premium visitors to Dubai. Vice Versa has defined the premium tourist as those who stay in five star hotels and serviced apartments, and the premium business traveller as those who stay in four and five star hotels and serviced apartments.
Who should advertise?
• Vice Versa Partner outlets
• Hotels
• Shopping malls and destinations
• Tour operators
• Tourist attractions and services
• Real estate companies
• Airlines
• Car hire services
• Live events and venues
Advertising benefits
Constant visibility in a reference guide - Vice Versa’s Premium Guide to Dubai is designed to accompany the visitor throughout their stay as a reference guide. Simply put, it acts as a visitors’ personal five star hotel concierge. It is estimated that the Premium Guide will be referred to by a visitor several times a day for the duration of a stay.
Monthly frequency for up to one month – The Silver card is valid for one month, and the Premium Guide to Dubai is designed to accompany the card for the duration of its validity.
Limited advertising – The Premium Guide to Dubai is not a magazine. It is a reference guide accompanying the smart chip card. Therefore, we are operating on a lower advertising: editorial ratio of 20:80, enabling advertisers to stand out in an uncluttered medium.
Controlled readership – The welcome pack that includes the Premium Guide to Dubai is distributed specifically through tour operators, hotels and tourist service providers reaching the premium traveller.
Bilingual benefits – Though the predominant language is English the Premium Guide to Dubai features sections in Arabic, German, and Russian to connect with the highest spending visitors.
Exposure alongside the latest essential tourist information - The Premium Guide to Dubai features tourist information and editorial relevant to the visitor, as well as a detailed city map.
Be part of a, ‘first of its kind’ programme – Vice Versa is a new and unique programme which enhances the visitors’ stay in the city.
Circulation & Distribution
Vice Versa’s welcome package will be literally placed into the hands of high end visitors to Dubai, through a network of Distribution Partners including tour operators, hotels, partner outlets and other tourist related service providers.
It is expected that 25,000-40,000 welcome packages will be distributed on a monthly basis – and new editions is on an average being printed on a bi-monthly basis – your exposure could last this long.
Editorial content
The Premium Guide to Dubai features content tailored specifically towards the high spending business traveller and tourist. In addition to the information on how to use the smart chip Silver card, Partner outlet listing and the tourist map, The Premium Guide to Dubai features concise and essential visitor information for the traveller who wants to experience the best of the city’s malls and boutiques, dining and nightlife, sightseeing, recreation and cultural offerings – whether they are here for a few weeks or just a few days.
Advertising rates
For advertising rates for 2008, please call + 971 4 3654999
