About Vice Versa International FZ-LLC
Vice Versa International was established in 2005 to create loyalty and incentive solutions connecting enterprises and individuals more effectively.
To fulfil this aim, the company has developed and wholly owns a unique loyalty and incentive solution based on smart chip technology. The concept of points based loyalty cards with a reward and redemption feature is not new – so what makes this solution unique? The Vice Versa principle.
Refreshingly simple
The Vice Versa principle is refreshingly simple by the way in which it allows a card user to earn rewards and redeem them instantly. By translating the rewards into local currency, and by utilising the real-time read/write capabilities of the smart chip, the Vice Versa principle allows the card user to literally make money as they spend money.
Vice Versa International is operated by a team of experienced staff from multinational backgrounds who are excited about the growth potential of smart chip card programmes based on the Vice Versa principle. Vice Versa International’s flagship programme is the Vice Versa card, designed for premium visitors to use in some of the world’s most exciting and cosmopolitan cities. The Vice Versa card is welcomed in a network of quality cross-category outlets where the visitor instantly makes money as they spend money.
To date, Vice Versa International has implemented a loyalty network of more than 250 terminals in Dubai, maintained and supported 24 hours a day. As the demand for innovative loyalty solutions grows, as does the Vice Versa terminal network – and it is growing every day.
Vice Versa solutions
In addition to managing the loyalty network, Vice Versa International uses ‘Plug & Play’ terminals, supplies compatible cards, provides web based access to daily performance results and supplies data in user friendly reports tailored to each client’s needs, in effect offering a totally outsourced solution. Vice Versa International’s pricing structure is based upon the number of terminals required – making smart chip loyalty solutions cost effective – even for smaller enterprises.
Branded loyalty solutions
Implementing and maintaining a successful loyalty programme is no easy task. That’s why Vice Versa International offers a completely outsourced solution for enterprises wanting to reward and incentivise their customers without placing a strain on internal systems and resources. Vice Versa International’s solution is modular, allowing clients to build a bespoke programme, selecting a basic foundation of modules and building upon them as business grows and needs change.
The SQL database platform enables the effective processing and reporting of data and clients can choose to receive raw data, or analysed data in the form of a user friendly report accessible from anywhere via Vice Versa International’s extranet service. This data can be utilised in-house or alternatively by a CRM or marketing partner.
E-Purse and event solutions
Enabling event organisers to better manage people, payments and processes, the Vice Versa E-Purse is adaptive to all kinds of event environments and sizes. Pre-loaded cards reduce queues and cash handling and all transactions are fully recorded. Vice Versa International provides a full report within days of event completion to ensure accurate and instant reconciliation. With a detailed tracing facility, this solution even enables event organisers to monitor staff performance and run incentive programmes to increase sales.
